I just suddenly though that I was ‘hustle made’. We had about 100, 000 subscribers then or something. I’ve always been into a bit of fashion and a bit of style and one day I was sat on the couch and thought about the fact that I’d hustled my ass off to get to where I was. I always wanted a clothing brand but I didn’t know what I wanted to call it. Was a move into merchandise always the plan? When I see people wearing those tees with ‘We Don’t Quit’ on the back, those are the real OGs. I wanted to build that community and not be that person who starts selling stuff out of nowhere. I didn’t want to get into merch or products until we had a good audience.
I know there are people with the Team Richey logo T-shirts, which we brought out when we had 40, 000 subscribers. Because it was terrible.ĭo you know if you have any true OG subscribers? I’ve kept them on YouTube because it’s the journey, isn’t it? You go back and watch them and whoever has subscribed since then, I massively appreciate it. It was me and my sister just doing some training at different gyms to be honest. Then you start getting a bit of traction and then a bit more traction and then it’s like ‘Oh, We’re here!’ When you’re starting out, nobody was really watching for two-three years. I put all my eggs in one basket and just went for it.
HUSTL RICHEY FREE
When I finished university, rather than going into a 9-5 job, I decided to get a PT qualification, so I could train people and give myself the free time to make YouTube videos. I was watching him do his bodybuilding and physique stuff and thought ‘man that’s cool. I must have been 21 and remember watching a guy called Christian Guzman. I went to Coventry University for a three-year degree and I decided in that third year that, well, that I wanted to be a YouTuber, to be honest. When you’re 14 and at school, it was cool to have done some curls. I would come home from school every day and do bicep curls and shoulder presses. When I was 12 or 13, dad bought me a random barbell and put it in the back garden. My first sport was football and I played from whenever I remember until I was 21 and was getting injured all the time. He’s always been sporty and it just rubbed off on me, I guess. Or that perhaps I should do my degree in physiotherapy. He was the one that said maybe I should play football, or I should try karate. He’s always been that sporty part of my life. He’s 65 or 66 now, he’s still got a six-pack and he would still do the CrossFit Open if his shoulder would let him. What brought you to fitness in the first place? It was terrible.Ī lot of people see your videos on YouTube now and have no idea how you got to where you are now. Which is the main thing.Īs somebody who has done some fitness events – a triathlon and marathon come to mind – then swore to never do them again, we would say that’s a very good thing.įraser shared to his Instagram something like: ‘do people who run marathons know that they don’t have to run them?’ I did a half-marathon without training once and couldn’t walk for a week. But it’s fun, though! It’s made me want to do it again and again and again. You need to have a safe lift and then go from there. You walk out, there's the platform with lights on it and you only get three lifts. So now I just need to do it on the floor. Men's Health: How’s training going, firstly?Ĭraig Richey: Well, I hit my 140 snatch at the weekend, which is equal to the British record. In this exclusive and full-depth interview for the Men's Health SQUAD, he tells you how he got his breaks, why loving your training is the only thing that matters and what to do if you fancy giving YouTube a go. We spoke to Craig just after his latest fitness venture, becoming the British Weightlifting Champion in the 89kg category. Made and the remote programming business they co-own, Team Training Programming, going great guns, it's not long ago that Craig and Jas were travelling the UK making videos that only a handful of people would end up watching. Now, with a highly-successful clothing brand HSTL.
The vlog run by Craig Richey and Jas Cabourn has become one of the most popular and highly respected sources of CrossFit content in the world, unique in taking their UK audience behind the scenes of the major competitions and into the homes and lives of the biggest of big-name athletes. If you've watched a video on YouTube about CrossFit in the last few years, odds are it was on the TeamRICHEY channel.
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